Released on = April 4, 2007, 5:29 pm

Press Release Author = Dan Schawbel

Industry = Marketing

Press Release Summary = Personal Branding is one of the hottest topics in the world
today. It is becoming increasing important for individuals to create and maintain
their own unique Personal Brand. Dan Schawbel, "The Personal Brand Spokesman", has
produced a unique blog around this subject matter. Readers will learn and
collaborate on several aspects of Personal Branding.

Press Release Body = Develop a Distinct Identity

Personal Branding is defined as the total perceived value of an individual, relative
to competition, as viewed by their target audience. Individuals must develop a core
message, consisting of 4 distinct elements: personality, appearance, competencies
and a differentiator. Projection of this core message must be clear, succinct and
customized towards the target audience.

News Summary
Blog readers have adopted an entirely new concept, called Personal Branding. The
Personal Branding blog was designed to cater to these readers by showcasing ideas
and tools needed to achieve a successful career. These readers are commonly
interested in career development, marketing, branding, job searching or the
recruitment process, all of which stem from the concept. Each blog entry serves as
a piece of the reader's Personal brand and they may use this knowledge to
differentiate from the competition and increase their brand awareness, recognition
and equity. The blog has been driven by both Dan Schawbel's ideas and experiences,
as well as your comment from readers. Aside from the occasional blog entry, readers
benefit from video podcast trainings, the ability to join the affiliate program,
which allows linkages to and from other sites in this genre, and the chance to win
"The Personal Brand Award." Unlike other blogs around this topic, readers will be
able to display their own Personal Brands, become recognized and interact with
others that share the same need to succeed.


Web Site = http://personalbrandingblog.wordpress.com

Contact Details = Dan Schawbel
Dan@PersonalBrandingOnline.com